Exposicion L.A. Mauzan. 1926.

ARTIST: LUCIANO ACHILLE MAUZAN (1883-1952) SIZE: 53 3/4 x 77 1/8 in./136.5 x 196 cm DESCRIPTION: In this image which promotes the artist's own exhibition and introduces him to the Argentine public, Mauzan makes it clear that an effective advertising poster has to shout at you. As he put it himself: "Our posters will scream the brand name; having entered one ear, it won't be able to go out the other." That he felt so strongly about this is confirmed by the fact that he used this design as one of his last posters before leaving Italy (see PAI-XXIV, 399), as well as one of his first when moving to Buenos Aires. This is a two-sheet poster. (Art Deco; Artist: Mauzan; Exhibitions)