United Airlines / Colorado. ca. 1950.

ARTIST: JOSEPH BINDER (1898-1972) SIZE: 25 x 40 1/4 in./63.4 x 102.2 cm DESCRIPTION: Joseph Binder got his start making travel posters in Austria, but emigrated to New York in 1934; in 1939 he produced the iconic image for the New York World's Fair, which is internationally beloved by fans of Peak Modernism. His reductive design sense, modeled after Ludwig Mies van der Rohe's minimalist principles, snaps the eyes open for this brilliant mid-century Modern celebration of Colorado, cleverly juxtaposing fly-fishing and air-flying aboard United Airlines. (Modern; Aviation; Travel; American; Sports)